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CLIENTS ETERESHOP

BMW Ad – an Interesting Project ETERESHOP with Auto Company

In this article, we will tell you how we collaborated with BMW Company. We created stage LED costumes for the main characters. The task was to make two space LED suits for the brutal characters of the BMW commercial.

No doubt it is not necessary to represent our client. BMW is a company well-known not only for high-quality and fashionable cars, but also a company associated with speed and drive. We got such drive by making costumes for a no less creative and speedy video.

Watch the video clip of BMW with ETEREshop LED suits

The costumes consisted of a black military suit with LED inserts on the arms and shoulders, legs and hips, chest and back. In addition, the stage costume included LED helmet, LED mask and LED eye mask. The possibilities of the costume itself are greater – the backlight can be not only monochrome, but any color and combination of them.

LED light up ETEREshop suit in BMW advertising
LED light up ETEREshop suit in BMW advertising

The basis of the costume is biflex material, which stretches in two directions and is suitable for active movements. It took about 3700 LED for each costume. 

It has 16 batteries. They were hidden in the chest part of the LED costume.

It took circa 2 weeks to sew and make such a suit.

Some backstage photos

costume looks good both in the light and in the dark.
This costume looks good both in the light and in the dark. There is something of an astronaut in it.
A comfortable LED suit in which you can jump
We caught some spectacular shots. Suits do not constrain movements.
LED suit with boards for a bright show
LED light up suit made of LED boards looks good even when turned off
BMW has opted for monochrome lighting. In the video it looks very impressive. Helmets add brutality to the costumes, and board illumination enhances the effect of speed and swiftness.
LED suit is made of elastic material and allows east movement.
The suit is made of elastic material and allows easy movement. Important for spectacular photography.
In the dark and backlight, the hero becomes noticeable and bright.
In the dark and backlight, the hero becomes noticeable and bright.

The basis of the costume was this typical costume from our store. We corrected and changed the helmet and some other elements at the request of BMW company.

Сostume prototype for BMW commercial

Learn more about our customers by clicking on the link https://www.etereshop.com/category/clients/

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